CMS: Wordpress
Builder: Elementor Pro
Adobe Photoshop + Illustrator + Lightroom
Visit the live website at www.trekandclimbfitness.com
This project was to re-design the website for Trek & Climb Fitness. Their previous website was a very simple WIX website with very little functionality and the overall aesthetics didn't quite reflect the quality of service provided by Stuart.
The first step was to create a brand new and engaging copy that reflected T&CF's values, and tell Stuart's story in a new way, focusing on how he began his journey, and the reasons why he does this. Aided by AI tools, I drafted a first copy and after a few meeting with the client, we managed to tailor the result with Stuart's own tone of voice and vibe.
Then we wireframed the content using UX best practices to make sure the flow of each page felt natural, and create a customer journey with well thought Call to Actions and overall page navigation.
Finished off by tailoring a colour palette that complimented his existing branding, and focused on making sure the aesthetics of the website would accurately show the service quality and trust in the product. Leaning onto Wordpress' features, the new website is prepared to host a personal blog for additional SEO and positioning Stuart as the go-to professional for his services, and a WooCommerce shop for branded merchandise and training programs. These features are currently a WIP and will be live soon.
This is a fully responsive website focused on Desktop, Tablet and Mobile view.
