Adobe Illustrator + Photoshop + Express + Lightroom
V&R Fitness is a private fitness studio with a unique proposal. Managed by Valentina and Ricardo, the mission is to provide Fitness Coaching 1-2-1 in a private studio in the city centre, where clients can come for one hour sessions and enjoy their training with 100% unique attention and guidance by Val or Ricky.
Valentina started as a solo personal trainer, and adopted the "V" as her logo mark, and gained reputation and following with it. When Ricardo came on board and they decided to fuse together, it seemed like a shame to lose all the identity she had already built. I built a logo based around her pre-existing one, integrating Ricardo's R, using a lighting bolt per client request, and trying to keep the known style.
The result was a very unique and memorable Logo Mark, in a minimalistic and modern style, that works really well across print and digital media. The feedback received has been fantastic, and the client is over the moon with their new brand identity.
Primary Logo
Secondary Logo
Brand in Use
